Jamie XX, photographed by Alexander Basile, cover artwork brandbook #5

drawn to life, carhartt's illustrated ad campaigns through the years, Evan Hecox 1999

the forms of rest by Raphael Zarka

Jamie XX - a kind of rhythm in the head - interview, photos by Alex Basile

opening page, history in the making pt. 5, 70ies to 80ies, illustrations by Thomas Groeger

historic item off the issue - the active jacket

mens products, permanent wax, product photography by Nicola Roman Walbeck

japanese painter Tomokazu Matsuyama's painter pants

bags and accessories double page spread

Grotesk, the satiric keys of creation, nyc based illustrator

stickersheet detail, designed by Zeek&Destroy

70ies advertisment designs by Carhartt

Carhartt Brand Book 5


For the Carhartt connoisseur and fan, the new brandbook documents and reflects Carhartt’s development and progression over the past few years and gives deep insight to the brand’s current state of mind.
And for those, who aren’t too familiar with Carhartt yet, but would like to know more, it offers a vast pool of information, including the latest news, the stories behind the brand, current projects and, of course, our Spring/Summer 2011 collection!

Artdirection:
Thomas Groeger, Berni Valenta

Client:
Carhartt /WorkInProgress

Web:
www.carhartt-wip.com


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Issues:

Carhartt Brand Book
Carhartt Brand Book 9
Carhartt Brand Book 8
Carhartt Brand Book 7
Carhartt Brand Book 6
Carhartt Brand Book 4
Carhartt Brand Book 3
Carhartt Brand Book 2
Carhartt Brand Book 1


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