Jamie XX, photographed by Alexander Basile, cover artwork brandbook #5
drawn to life, carhartt's illustrated ad campaigns through the years, Evan Hecox 1999
the forms of rest by Raphael Zarka
Jamie XX - a kind of rhythm in the head - interview, photos by Alex Basile
opening page, history in the making pt. 5, 70ies to 80ies, illustrations by Thomas Groeger
historic item off the issue - the active jacket
mens products, permanent wax, product photography by Nicola Roman Walbeck
japanese painter Tomokazu Matsuyama's painter pants
bags and accessories double page spread
Grotesk, the satiric keys of creation, nyc based illustrator
stickersheet detail, designed by Zeek&Destroy
70ies advertisment designs by Carhartt
For the Carhartt connoisseur and fan, the new brandbook documents and reflects Carhartt’s development and progression over the past few years and gives deep insight to the brand’s current state of mind.
And for those, who aren’t too familiar with Carhartt yet, but would like to know more, it offers a vast pool of information, including the latest news, the stories behind the brand, current projects and, of course, our Spring/Summer 2011 collection!
Thomas Groeger, Berni Valenta