brandbook fall/winter 2011, coverartwork by Alexander Basile, embossing and partial glossy finish

the NYC-Detroit trip of the Carhartt skate team, photographed by Bertrand Trichet

a feature on Carhartts history of camouflage patterns

product double page spread, photography by Nicola Roman Walbeck

double page spread of products fall/winter 2011, photography by Nicola Roman Walbeck

Luca Barcellona, letters are language, portrait feature on Italys calligraphy king, photo by Marco Marzocchi

vintage signs, 1900-1940

je suis venue te dire que je m'en vais, womens shooting by Stephanie Solinas

opening page of the history series #6, 80ies - 90ies, illustration by thomas groeger

respect the architect, portraits by Matthias Willi

legacy, headline detail for the heritage photo shooting by Nicola Roman Walbeck

Redman and Treach from Naughty by Nature, photographed by Ernie Paniccioli, 1993

vintage advertisement detail, ca. 1900

Carhartt Brand Book 6


For the Carhartt connoisseur and fan, the new brandbook documents and reflects Carhartt’s development and progression over the past few years and gives deep insight to the brand’s current state of mind.
And for those, who aren’t too familiar with Carhartt yet, but would like to know more, it offers a vast pool of information, including the latest news, the stories behind the brand, current projects and, of course, the fall/winter 2011 collection!

Artdirection:
Thomas Groeger, Berni Valenta

Client:
Carhartt /WorkInProgress

Web:
www.carhartt-wip.com


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Issues:

Carhartt Brand Book
Carhartt Brand Book 9
Carhartt Brand Book 8
Carhartt Brand Book 7
Carhartt Brand Book 5
Carhartt Brand Book 4
Carhartt Brand Book 3
Carhartt Brand Book 2
Carhartt Brand Book 1


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