brandbook fall/winter 2011, coverartwork by Alexander Basile, embossing and partial glossy finish
article on carhartts history of DPM
a feature on Carhartts history of camouflage patterns
the NYC-Detroit trip of the Carhartt skate team, photographed by Bertrand Trichet
product double page spread, photography by Nicola Roman Walbeck
double page spread of products fall/winter 2011, photography by Nicola Roman Walbeck
respect the architect, portraits by Matthias Willi
vintage signs, 1900-1940
opening page of the history series #6, 80ies - 90ies, illustration by thomas groeger
je suis venue te dire que je m'en vais, womens shooting by Stephanie Solinas
Luca Barcellona, letters are language, portrait feature on Italys calligraphy king, photo by Marco Marzocchi
Luca Barcellona, calligraphy in progress
legacy, headline detail for the heritage photo shooting by Nicola Roman Walbeck
Redman and Treach from Naughty by Nature, photographed by Ernie Paniccioli, 1993
Carhartt X Uniform Experiment collaboration, layout detail
vintage advertisement detail, ca. 1900
Carhartt Brand Book N°6
For the Carhartt connoisseur and fan, the new brandbook documents and reflects Carhartt’s development and progression over the past few years and gives deep insight to the brand’s current state of mind.
And for those, who aren’t too familiar with Carhartt yet, but would like to know more, it offers a vast pool of information, including the latest news, the stories behind the brand, current projects and, of course, the fall/winter 2011 collection!
Artdirection:
Thomas Groeger, Berni Valenta
Client:
Carhartt /WorkInProgress
Web:
www.carhartt-wip.com
Filed under:
artdirection, carhartt, editorialdesign, illustration, magazine, print, workinprogress